AMZN

SELL

Amazon.com, Inc.

Consumer Cyclical · Rank #201 · Analyzed Jul 13, 2026

$245.34

Current Price

$67.07

Intrinsic Value

-72.7%

Upside/Downside

3/10

Score

3/5

Quality

Analysis Summary

Valuation Consensus0/3 methods agree

Quality Score3/5.0

Framework RatingSELL

Price vs Intrinsic ValueOvervalued by 72.7%

Fair Value Range

Low$28.16

Base (IV)$67.07

High$87.19

Entry Points

Conservative$19.71

Moderate$28.16

Aggressive$46.95

Quality & Moat Breakdown

Return on Equity24.3% → 1.0/1.0

Debt LevelD/E 53 → 0.5/1.0

Revenue QualityGrowth 9.2%, margin Δ+5.6% → 1.0/1.0

Moat Strength2.0/5 → 0/1.0

Profit Margins12.2% → 0.5/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.