BKNG

HOLD

Booking Holdings Inc. Common St

Consumer Cyclical · Rank #36 · Analyzed Jul 13, 2026

$178.39

Current Price

$230.08

Intrinsic Value

+29.0%

Upside/Downside

5.9/10

Score

3/5

Quality

Analysis Summary

Valuation Consensus1/2 methods agree

Quality Score3/5.0

Framework RatingHOLD

Price vs Intrinsic ValueUndervalued by 29.0%

Fair Value Range

Low$57.53

Base (IV)$230.08

High$312.55

Entry Points

Conservative$40.27

Moderate$57.53

Aggressive$161.06

Quality & Moat Breakdown

Return on Equity0.0% → 0/1.0

Debt LevelD/E 100 → 0/1.0

Revenue QualityGrowth 13.4%, margin Δ+0.0% +recovery → 1.0/1.0

Moat Strength4.0/5 → 1.0/1.0

Profit Margins22.2% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.