BKNG

HOLD

Booking Holdings Inc. Common St

Consumer Cyclical · Rank #30 · Analyzed Oct 18, 2026

$163.45

Current Price

$219.92

Intrinsic Value

+34.6%

Upside/Downside

6/10

Score

2.5/5

Quality

Analysis Summary

Valuation Consensus1/2 methods agree

Quality Score2.5/5.0

Framework RatingHOLD

Price vs Intrinsic ValueUndervalued by 34.6%

Fair Value Range

Low$56.27

Base (IV)$219.92

High$298.30

Entry Points

Conservative$39.39

Moderate$56.27

Aggressive$153.95

Quality & Moat Breakdown

Return on Equity0.0% → 0/1.0

Debt LevelD/E 100 → 0/1.0

Revenue QualityGrowth 13.4%, margin Δ+0.0% +recovery → 1.0/1.0

Moat Strength3.5/5 → 0.5/1.0

Profit Margins25.5% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.