KO

SELL

Coca-Cola Company (The)

Consumer Defensive · Rank #193 · Analyzed Jul 13, 2026

$83.49

Current Price

$53.25

Intrinsic Value

-36.2%

Upside/Downside

3/10

Score

3/5

Quality

Analysis Summary

Valuation Consensus0/2 methods agree

Quality Score3/5.0

Framework RatingSELL

Price vs Intrinsic ValueOvervalued by 36.2%

Fair Value Range

Low$32.29

Base (IV)$53.25

High$77.20

Entry Points

Conservative$22.60

Moderate$32.29

Aggressive$37.28

Quality & Moat Breakdown

Return on Equity43.4% → 1.0/1.0

Debt LevelD/E 125 → 0/1.0

Revenue QualityGrowth -5.2%, margin Δ+13.3% → 0/1.0

Moat Strength4.0/5 → 1.0/1.0

Profit Margins27.8% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.