KR

VALUE TRAP?

Kroger Company (The)

Consumer Defensive · Rank #179 · Analyzed Jul 13, 2026

$60.54

Current Price

$100.14

Intrinsic Value

+65.4%

Upside/Downside

3.5/10

Score

1/5

Quality

Analysis Summary

Valuation Consensus1/3 methods agree

Quality Score1/5.0

Framework RatingVALUE TRAP?

Price vs Intrinsic ValueUndervalued by 65.4%

Fair Value Range

Low$3.31

Base (IV)$100.14

High$137.39

Entry Points

Conservative$2.32

Moderate$3.31

Aggressive$70.10

⚠️ Warnings

Cheap (+65%) but low quality (1.0/5) — possible value trap; cheapness may be deserved

Quality & Moat Breakdown

Return on Equity13.8% → 0.5/1.0

Debt LevelD/E 373 → 0/1.0

Revenue QualityGrowth -0.4%, margin Δ+1.0% +recovery → 0.5/1.0

Moat Strength1.0/5 → 0/1.0

Profit Margins0.7% → 0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.