KR

SELL

Kroger Company (The)

Consumer Defensive · Rank #437 · Analyzed Apr 20, 2026

$68.19

Current Price

$63.59

Intrinsic Value

+45.9%

Upside/Downside

1/10

Score

1/5

Quality

Analysis Summary

Valuation Consensus0/3 methods agree

Quality Score1/5.0

Framework RatingSELL

Price vs Intrinsic ValueUndervalued by 45.9%

Fair Value Range

Low$7.75

Base (IV)$63.59

High$99.48

Entry Points

Conservative$7.75

Moderate$35.67

Aggressive$63.59

Quality & Moat Breakdown

Return on Equity14.4% → 0.5/1.0

Debt LevelD/E 416 → 0/1.0

Revenue QualityGrowth -0.4%, margin Δ+1.0% +recovery → 0.5/1.0

Moat Strength1.0/5 → 0/1.0

Profit Margins0.7% → 0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods — Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation — with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.