KR

VALUE TRAP?

Kroger Company (The)

Consumer Defensive · Rank #133 · Analyzed Oct 18, 2026

$63.63

Current Price

$129.51

Intrinsic Value

+103.5%

Upside/Downside

3.5/10

Score

1/5

Quality

Analysis Summary

Valuation Consensus1/3 methods agree

Quality Score1/5.0

Framework RatingVALUE TRAP?

Price vs Intrinsic ValueUndervalued by 103.5%

Fair Value Range

Low$3.43

Base (IV)$129.51

High$184.15

Entry Points

Conservative$2.40

Moderate$3.43

Aggressive$90.66

⚠️ Warnings

Cheap (+104%) but low quality (1.0/5) — possible value trap; cheapness may be deserved

Quality & Moat Breakdown

Return on Equity14.4% → 0.5/1.0

Debt LevelD/E 413 → 0/1.0

Revenue QualityGrowth -0.4%, margin Δ+1.0% +recovery → 0.5/1.0

Moat Strength1.0/5 → 0/1.0

Profit Margins0.7% → 0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.