MS

SELL

Morgan Stanley

Financial Services · Rank #276 · Analyzed Oct 18, 2026

$180.57

Current Price

$157.52

Intrinsic Value

-12.8%

Upside/Downside

2/10

Score

2/5

Quality

Analysis Summary

Valuation Consensus0/3 methods agree

Quality Score2/5.0

Framework RatingSELL

Price vs Intrinsic ValueOvervalued by 12.8%

Fair Value Range

Low$45.80

Base (IV)$157.52

High$189.03

Entry Points

Conservative$32.06

Moderate$45.80

Aggressive$110.27

⚠️ Warnings

Financial sector — DCF less reliable (FCF includes reserves/float)

Quality & Moat Breakdown

Return on Equity0.0% → 0/1.0

Debt LevelD/E 517 → 0/1.0

Revenue QualityGrowth 14.5%, margin Δ+0.0% → 0.5/1.0

Moat Strength3.0/5 → 0.5/1.0

Profit Margins25.6% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.