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PG

HOLD

Procter & Gamble Company (The)

Consumer Defensive · Rank #73 · Analyzed Oct 18, 2026

$159.35

Current Price

$146.83

Intrinsic Value

-7.9%

Upside/Downside

4.8/10

Score

3/5

Quality

Analysis Summary

Valuation Consensus0/2 methods agree
Quality Score3/5.0
Framework RatingHOLD
Price vs Intrinsic ValueOvervalued by 7.9%

Fair Value Range

Low$97.98
Base (IV)$146.83
High$176.15

Entry Points

Conservative$68.58
Moderate$97.98
Aggressive$102.78

Quality & Moat Breakdown

Return on Equity30.3% → 1.0/1.0
Debt LevelD/E 64 → 0/1.0
Revenue QualityGrowth 5.3%, margin Δ-4.0% → 0.5/1.0
Moat Strength2.5/5 → 0.5/1.0
Profit Margins18.4% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.