PG

HOLD

Procter & Gamble Company (The)

Consumer Defensive · Rank #53 · Analyzed Jul 13, 2026

$147.04

Current Price

$152.28

Intrinsic Value

+3.6%

Upside/Downside

5.1/10

Score

2.5/5

Quality

Analysis Summary

Valuation Consensus1/2 methods agree

Quality Score2.5/5.0

Framework RatingHOLD

Price vs Intrinsic ValueUndervalued by 3.6%

Fair Value Range

Low$99.05

Base (IV)$152.28

High$171.64

Entry Points

Conservative$69.34

Moderate$99.05

Aggressive$106.60

Quality & Moat Breakdown

Return on Equity31.1% → 1.0/1.0

Debt LevelD/E 68 → 0/1.0

Revenue QualityGrowth 0.8%, margin Δ-1.0% → 0/1.0

Moat Strength3.0/5 → 0.5/1.0

Profit Margins19.2% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.