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SO

SELL

Southern Company (The)

Utilities · Rank #358 · Analyzed Oct 18, 2026

$91.18

Current Price

$39.62

Intrinsic Value

-56.5%

Upside/Downside

2/10

Score

2/5

Quality

Analysis Summary

Valuation Consensus0/2 methods agree
Quality Score2/5.0
Framework RatingSELL
Price vs Intrinsic ValueOvervalued by 56.5%

Fair Value Range

Low$23.23
Base (IV)$39.62
High$56.01

Entry Points

Conservative$16.26
Moderate$23.23
Aggressive$27.74

Quality & Moat Breakdown

Return on Equity11.5% → 0.5/1.0
Debt LevelD/E 182 → 0/1.0
Revenue QualityGrowth 14.4%, margin Δ-6.6% → 0.5/1.0
Moat Strength1.5/5 → 0/1.0
Profit Margins15.4% → 1.0/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.