SO

SELL

Southern Company (The)

Utilities · Rank #380 · Analyzed Jul 13, 2026

$95.61

Current Price

$39.61

Intrinsic Value

-58.6%

Upside/Downside

1.5/10

Score

1.5/5

Quality

Analysis Summary

Valuation Consensus0/2 methods agree

Quality Score1.5/5.0

Framework RatingSELL

Price vs Intrinsic ValueOvervalued by 58.6%

Fair Value Range

Low$23.71

Base (IV)$39.61

High$55.52

Entry Points

Conservative$16.59

Moderate$23.71

Aggressive$27.73

Quality & Moat Breakdown

Return on Equity11.0% → 0.5/1.0

Debt LevelD/E 190 → 0/1.0

Revenue QualityGrowth 14.4%, margin Δ-6.6% → 0.5/1.0

Moat Strength2.0/5 → 0/1.0

Profit Margins14.5% → 0.5/1.0

Methodology

This analysis uses a unified valuation framework combining three methods, Discounted Cash Flow (3-scenario), Earnings Power Value, and Asset Valuation, with a quality scoring overlay. A stock needs 2/3 valuation methods to agree and a quality score ≥ 3.5/5 for a BUY rating.

Learn how this framework works →

This is a personal analysis tool, not financial advice. Do your own research before making investment decisions.